COMMUNITY
Slightly odd, to have a panel headed with that one word: community. But this is important and it will link to eventual success or otherwise for the new Africa Twin. You see BMW does community extremely well, they’ve created for the GS own- ers a brother- (and sister-) hood. There are rallies, gatherings and there’s the bi- ennial GS Trophy, and on top of this BMW consistently engage in the wider adventure community. You buy the BMW GS and you get more than just a bike.
The Japanese brands, by contrast, have been particularly slow to pick up on this aspect. For them, you buy the bike and that’s the end of the relationship, save for servicing. So unless their national marketing and after-sales teams get their heads around this - and from experience I wouldn’t go holding my breath on this one - they are still only offering a one-dimensional package. The Africa Twin will still sell. But we think it would sell a hell of a lot more given the right ‘packag- ing’. Yep, the Africa Twin is a great bike, here’s hoping it comes with great backup.
Ik heb geen TCN uitnodiging voorbij zien komen om gisteren naar Lelystad te komen, jullie?
Gisteren was alleen op asfalt. TCN mag de off-road test doen. >
Nou de hamvraag; wie moet er uit:
- Kawasaki ZZR1400 '2012
- Kawasaki KLX450 '2006
- Honda Africa Twin '1999